Thinking Of Selling Your Home?

Margaret Clift, through Frank Howard Allen Realtors, provides first class service to home sellers in Sonoma County that is simply unparalleled in the industry. Margaret is knowledgeable of the local market and provides you the quickest exposure to the maximum number of buyers.

She knows current real estate values and can help you set a realistic, competitive price to merchandise your home effectively. Margaret and her team free you from the hassles associated with showing your home by handling all phone inquiries, appointments, showings, and negotiations of contracts.

Margaret's 20 point program for Home Selling Success:

1. NEEDS/BENEFITS ASSESSMENT We realize that individuals selling their homes have their own unique requirements often exclusive of a bottom line selling price. Margaret takes the time at the beginning to truly understand all of your needs to ensure each one is prioritized and met during the selling process.


2. COMPETITIVE MARKET ANALYSIS We will provide all sellers with an accurate and current Competitive Market Analysis, and will help you determine the best and most effective listing price for your property.


3. PLAN OF ACTION We will present to you a customized PLAN OF ACTION - a concise and tailored plan for marketing your unique property. This will include all appropriate marketing and follow-up activities as agreed upon in advance with you the seller.


4. HOME PREPARATION We will develop a strategy that will enhance your property's ability to attract the right buyers, and will supplement this discussion with a complimentary copy of the guide Buying, Selling & Owning Your Home.


5. FINANCING ALTERNATIVES We will discuss all various financing alternatives for prospective buyers of your property, and evaluate the likely impact of each variation on the sale of your property.


6. ESTIMATED PROCEEDS We will estimate the net proceeds from any potential sale, taking into account your outstanding loan balance, closing costs and possible owner financing.


7. MULTIPLE LISTING SERVICE We will prepare all paper work for your property and submit to the local Multiple Listing Service. This information will be structured so as to maximize the information flow on your home and take advantage of any timing of introduction into the marketplace best suited to your needs.


8. FRANK HOWARD ALLEN SIGNAGE We will secure a FRANK HOWARD ALLEN FOR SALE sign on your property, fitted with brochure box, to catch any drive-by traffic of prospective buyers and expose the property to the immediate neighborhood where sales often originate.


9. PROMOTIONS TO OTHER SELLING AGENTS We will promote your property through the Frank Howard Allen Agents Tour to familiarize over 500 agents throughout the Bay Area with your unique property. Margaret will take advantage of her personal network developed over 22 years in the business to bring your home to the attention of numerous other potential parties. Brokers and sales associates in the immediate area will also be targeted.


10. DIRECT MARKETING EXPOSURE Through the US postal system we will target carefully selected, potential buyers with marketing materials highlighting your property's unique selling points.


11. ADVERTISING We will review with you all appropriate advertising vehicles including individual newspaper ads, company-wide display ads, specialized real estate magazine ad inserts as well as internet online exposure through mclift.com, Frank Howard Allen's proprietary website, as well as other online real estate sites. Virtual Touring will be an additional option discussed and explored.


12. ACTIVITY STATEMENT We will provide you with an ACTIVITY STATEMENT on an agreed upon basis that will keep you up to date on all advertising efforts, property showings and agent/buyer interests, as well as any changes in the marketplace such as comparative sales and mortgage rate activity.


13. SELLER DISCLOSURE We will advise and help draw up your written disclosure regarding the condition of your property and present to prospective buyers in assisting them for preparing an offer. We will monitor any changes in the property and update any information on the disclosure where it is relevant.


14. HOME WARRANTY We will discuss the pros and cons of various home warranty options available to you, increasing the marketability of your property and as a selling reality, reducing your potential future liability to the buyer.


15. OPEN HOUSES We will review with you the advantages of regularly held open houses and schedule accordingly to increase the presence of your property in the marketplace.


16. QUALIFYING BUYERS We will secure with proper due diligence financial qualifying information on all buyers before accepting any purchase offers. Our stated goal will be to make sure any buyers are pre-qualified or pre-approved through a reputable lender.


17. PURCHASE OFFERS We will review and screen all purchase offers as they are presented, and as your agent, Margaret will negotiate on your behalf all points needed to get reach an agreement while attempting to match or exceed your expectations.


18. SALE CLOSINGS We will be in constant contact with all parties, monitoring the progress and inform you of the status of the transaction. This will include the removal of all contingencies and conditions during the entire transaction, deposit increase schedules, and Margaret will review all closing documents and attend signings with her sellers.


19. AFTER-SALE FOLLOW UP We recognize that sometimes the final closing does not end the chapter on selling a home. Margaret will continue to stay in contact and help wherever possible concerning buttoning up any details left undone and keeping sellers aware and in the know.


20. RELOCATION ASSISTANCE We will provide you with all information pertaining to the relocation services provided through Frank Howard Allen Realtors and assist with your plans.